Clothing & FashionNext project
FoodFruitOvert
FruitOvert makes granola that’s as loud as its packaging: real fruit, big crunch and no apologies. A food brand built for people who snack on the move.
At a glance
- Client
- FruitOvert
- Industry
- Food
- Platform
- Shopify
- Services
- Brand-led design, theme development, subscriptions
- Timeline
- 8 weeks
The challenge
The packaging turned heads on shelves, but the website was a plain template. First-time buyers didn’t come back, and there was no way to subscribe.
What they needed
- 1Carry the packaging’s energy onto every page
- 2Turn one-off orders into subscriptions
- 3Make gifting and bundles easy
What we built
A bold, pattern-led Shopify store with subscribe-and-save on every product, bundle builders for gifting, and a lean checkout tuned for repeat orders.
Inside the store
Tap the dots to see what each part does.
Packaging on every page
The pack’s pattern and colours carried through the whole store.
Subscribe and save
Every product offers a subscription with a discount, one tap from the price.
What’s in the build
Subscriptions built in
Subscribe and save on every product, managed by customers from their account.
Bundle builder
Mix flavours into gift boxes, priced to reward bigger orders.
Brand-led design
A store that looks like the packaging, not a template.
Quick reorder
Past orders one tap from the account page.
Built with
- Shopify
- Online Store 2.0
- Custom theme
- Shopify Subscriptions
- Klaviyo
Clothing & Fashion