FoodNext project
Clothing & FashionEnyon.co
Enyọn is a fashion house for men who refuse to live small. Named for Icarus, built on the belief that ambition is not a flaw. Suits, shirts, shoes and trousers designed with precision and built for presence.
Visit Enyon.co
Shop by what they wear
Navigation mirrors how customers shop the range: suits, shirts, shoes, pants, gift cards.
Local currency
Prices in naira by default, with the market switcher one tap away.
At a glance
- Client
- Enyọn
- Industry
- Clothing & Fashion
- Market
- Nigeria · NGN
- Platform
- Shopify
- Services
- Strategy, UX & UI design, theme development, launch
- Timeline
- 10 weeks
The challenge
Enyọn’s tailoring was premium, but its online store wasn’t. Shoppers couldn’t tell a suit from a shirt at a glance, sizing lived in DMs, and checkout asked too many questions on a phone.
What they needed
- 1Present the brand at the level of the clothes
- 2Make sizing and fit answerable on the page
- 3Get mobile shoppers from product to paid in fewer steps
What we built
We built a custom Shopify theme around the brand’s Icarus story: an editorial home page, collections that filter by occasion and fit, product pages with every size visible up front, and a slide-out cart that keeps people browsing.
Inside the store
Tap the dots to see what each part does.
Every size up front
All sizes show at once, sold-out ones crossed through, so nobody has to open a dropdown to find out.
Two ways to buy
Add to cart for browsers, Buy it now for people who already know.
Filter by what matters
Availability and price filters, sorted by best selling first.
Gallery that sells the cut
Full-length shots first, then close-ups of fabric and finish.
Suit sizing, solved
Waist, inside leg and jacket size chosen separately, the way a tailor would.
Keep them shopping
A confirmation instead of a page change: view the cart, check out, or carry on browsing.
Answers before they ask
Shipping, refunds and contact details on every page, where people look for them.
What’s in the build
Custom Shopify theme
Built from scratch on Online Store 2.0, so the team can rearrange every page without a developer.
Size-first product pages
Sizes, stock and delivery visible before anyone scrolls.
Collections by occasion
Work, events and weekends, with filters that match how men shop for tailoring.
Slide-out cart
Adding to cart never leaves the page, so a shirt becomes a shirt and a tie.
Naira pricing
Local currency and delivery by default, with international shipping ready to switch on.
Speed on mobile
Compressed imagery and a lean theme for shoppers on 4G.
Built with
- Shopify
- Online Store 2.0
- Custom theme
- Shopify Payments
- Shopify Markets
- Google Analytics 4
Food